Holland Sporting Goods Manufacturing Company. Records, 1911.

The Holland Sporting Goods Manufacturing Company was formerly known as the Holland Rod & Bait Company until it joined with the Bowler Manufacturing Company of Chicago in 1911 and relocated to its River Avenue address, formerly occupied by the Cereal Food Company. Management included John Brower of Holland as manager and J. Bowler of Chicago was in charge of the sales department. Collection includes a Rod and Gun in Canada magazine advertisement for the Holland Rod & Bait Company and an April 1911 newspaper article on the company and its new partners. (H)